Car companies usually hold back new high tech gadgets if they’re planning on a major revision for one of their models, that way the new generation seems even more fresh and state of the art. The current F-150 began its life cycle in 2004 and will be completely revised for the 2009 model year but Ford has decided to add many of those options to the 2008 F150.
New options will include a back up camera that displays an image in the rear view mirror when reverse is engaged and disappears when you shift back into drive. There will be an optional remote starter, a tire pressure monitoring system on a heavy duty package, added storage systems and an XL SuperCrew, a model not usually available in lower priced F-150s.
Ford is responding to customers that don’t want to wait years for options the company could easily incorporate in current models plus trying to boost sales of full size pickups which have been lagging this year.
It remains to be seen if this move boosts sales but it certainly can’t hurt.